{"id":1132,"date":"2022-05-17T11:08:47","date_gmt":"2022-05-17T09:08:47","guid":{"rendered":"https:\/\/www.eh.at\/practice-groups\/competition-law-and-ip-it\/"},"modified":"2026-04-17T16:02:37","modified_gmt":"2026-04-17T14:02:37","slug":"competition-law-and-ip-it","status":"publish","type":"page","link":"https:\/\/www.eh.at\/en\/expertise\/practice-groups\/competition-law-and-ip-it\/","title":{"rendered":"IP\/IT Law"},"content":{"rendered":"\t\t
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IP\/IT Law<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our IP\/IT + Competition Law Practice Group<\/strong> advises domestic and international companies on all issues relating to innovation, digitalization, data, and competition (antitrust). We provide comprehensive support for technological and creative value creation\u2014from developing and protecting intellectual property, to designing data- and technology-driven business models and distribution systems, to enforcing and defending market positions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Our interdisciplinary team works at the intersection of technology, law, and business, combining in-depth expertise in areas ranging from intellectual property protection and complex digital regulation to strategic competition consulting. We develop customized solutions for innovation protection, digital transformation, and regulatory compliance\u2014from preventive strategy consulting and contract drafting to litigating before authorities and courts.<\/p>

Our practice group covers the entire life cycle of innovative products, digital services, and data-based business models. We provide strategic advice on designing new technologies, as well as operational advice on their legal implementation, scaling, and marketing, and secure the market position created through legal enforcement or defense against claims, particularly in class actions or association lawsuits. We do not view IP, IT, data, technology, and competition law as isolated disciplines, but rather as closely interlinked management tools for modern companies.<\/p>

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Protect innovations. Shape digitalization. Win the competition.<\/strong><\/p>

In an increasingly digitalized and technology-driven economy, legal expertise and strategic thinking are decisive competitive factors. Our IP\/IT + Competition Law Practice Group offers you comprehensive advice from a single source\u2014from the development of robust IP portfolios and the legally compliant design of digital business models to the optimization of your market position.<\/p>

Broad expertise across all sectors.<\/strong><\/p>

We advise clients from a wide range of industries: from technology and software companies to energy, automotive, pharmaceutical, and life sciences corporations, to media, telecommunications, and industrial companies. Our experience extends to start-ups in the growth phase as well as established multinational corporations. We understand not only the legal but also the commercial and technical aspects of your industry.<\/p>

Protection and utilisation of intellectual property.<\/strong><\/p>

In the field of intellectual property, we develop comprehensive protection strategies for your most valuable intangible assets. We can assist you in applying for, registering, and administering trademarks, patents, designs, and copyrights\u2014both domestically and internationally. In IP transactions, we conduct thorough due diligence reviews and draft complex license agreements. In the event of a dispute, we consistently enforce our clients’ rights and successfully defend them against unjustified claims.<\/p>

Shaping digital transformation in harmony with the law.<\/strong><\/p>

Digitalization presents companies with a wide range of legal challenges. Our experts can help you implement digital business models and platforms with compliance in mind. We negotiate and draft complex IT contracts, from cloud computing agreements and software-as-a-service models to comprehensive outsourcing projects. In doing so, we ensure optimal risk distribution and practical agreements.<\/p>

Navigating digital regulatory law.<\/strong><\/p>

The rapidly increasing regulation of the digital sector\u2014including the Data Act, the Digital Services Act, the Digital Markets Act, the AI Act, etc.\u2014requires specialized expertise. We provide comprehensive advice on these new regulations and develop practical compliance concepts. Our advice includes classifying digital services and products under the law, fulfilling platform responsibilities, designing data governance structures, and implementing transparency and due diligence obligations.<\/p>

Developing and using AI systems in compliance with the law.<\/strong><\/p>

Artificial intelligence offers enormous opportunities, but also harbors considerable legal risks. From the development to the deployment of AI systems, we can advise you on risk classification under the AI Act, compliance with transparency and documentation requirements, liability issues, and more. We combine technical understanding with regulatory expertise to develop practical solutions for your AI projects.<\/p>

Data protection as a factor of trust.<\/strong><\/p>

Data protection is not only a legal obligation, but also a decisive factor of trust in business (digital and otherwise). Our data protection experts develop customized GDPR compliance concepts, design data protection-compliant processes, and represent clients in proceedings before the data protection authority and public law courts and tribunals.<\/p>

Maximize legal competitive advantages.<\/strong><\/p>

In a dynamic competitive environment, we can support you in strengthening your market position and minimizing legal risks. We help our clients develop legally compliant sales and marketing strategies, draft competition-proof terms and conditions and distribution systems, and defend against unfair competitive practices. Our combination of legal prudence and entrepreneurial ambition is focused on taking the most complex issues of antitrust law and figuring out how to turn them into opportunities.<\/p>

Telecommunications law and regulated networks.<\/strong><\/p>

In the telecommunications sector, we advise network operators, service providers, and technology providers on all regulatory requirements. From licensing, access, and interconnection agreements to frequency allocations and network expansion projects, we can guide you through the complex TKG regulations. We also guide clients through proceedings before the regulatory authority.<\/p>

Commercial contracts and transaction support.<\/strong><\/p>

Our expertise extends beyond traditional IP\/IT areas to include the comprehensive drafting and negotiation of commercial contracts. We can advise you on service agreements, supply agreements, manufacturing agreements, distribution agreements, and other complex contracts\u2014regardless of whether they have a strong IP\/IT focus. In carve-out transactions, we can support you throughout the entire process\u2014from structural design and due diligence to closing. We can help you separate assets and parts of companies in a legally compliant manner, transfer existing contractual relationships, restructure supplier and customer relationships, and structure and implement transitional arrangements and transitional services after closing. In doing so, we combine in-depth transaction experience with extensive operational contract practice.<\/p>

International clients, local expertise.<\/strong><\/p>

Many of our cases extend across multiple jurisdictions. Thanks to our international networks and our experience with multinational projects, we can also provide you with optimal support for cross-border IP portfolios, IT projects, and competition issues.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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OUR FIELDS OF EXPERTISE<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Data protection law <\/strong><\/p>