With a very international and interdisciplinary team, we advised SAP SE on the acquisition of Emarsys, a leading cloud-based provider of omnichannel customer-loyalty platforms, based in Vienna. The transaction is expected to close in the fourth quarter, and is still subject to antitrust approval in several EU countries and the USA. It was agreed not to disclose the purchase price. 

SAP, the publicly listed software group based in Walldorf, Baden-Württemberg, Germany, is expanding its SAP® customer experience portfolio. Emarsys enables companies to establish personal and effective contact with customers. With an innovative and easy-to-use platform, Emarsys offers communication with clients via various channels, such as e-mail, SMS, social networks, mobile devices, and the Internet. 

The comprehensive advice provided by E+H included all aspects of the transaction under Austrian law. The transaction was led by partners Michael Strenitz and Philipp Nidal Karaman. E+H team partners included: Peter Winkler (Corporate/M&A), Andreas Zellhofer and Helmut Liebel (IP/IT), Jana Eichmeyer (Employment Law), Dieter Thalhammer (Antitrust Law), and Marcus Benes (Finance Law). Attorneys included: Philipp Schrader and Johannes Feilmair (Corporate/M&A), Karolin Andréewitch (Employment Law), and Stefan Wartinger (Antitrust Law). Associates included: Claudia Kendlbacher and Martina Proschofsky-Spindler (Corporate/M&A), Julia Mittendorfer (IP/IT)Franziska Egger and Nina Muskovich (Employment Law), William Redl (Antitrust Law), and Matthias Eberle and Fabian Larcher (Real Estate Law). 

Other Counsel to SAP:
Allen & OveryGermany: Dr. Alexander Veith (Corporate/M&A, Munich), Dr. Ulrich Baumgartner (Data Protection Law, Munich), Dr. Jens Matthes (IP, Düsseldorf), Markulf Behrendt (Employment Law, Hamburg), Dr. Börries Ahrens (Antitrust Law, Hamburg), Dr. Michael Ehret (Tax Law, Frankfurt), Peter Wehner (Pensions, Frankfurt).
Shearman & Sterling, USA: Daniel Mitz (Corporate/M&A, San Francisco)